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Company number
03398601

PERFORMANCE CYCLING LIMITED

Active
✓ Active company on the official register. Next accounts due 31 December 2026.

Company details

Registered name
PERFORMANCE CYCLING LIMITED
Company number
03398601
Registered office
ICKNIELD STREET DRIVE, WASHFORD WEST, REDDITCH, WORCESTERSHIRE, B98 0DE, ENGLAND
Company type
Private Limited Company
Incorporated on
3 July 1997
Status
Active
Age
29 years
Previous names
WHEELIES DIRECT LIMITED (to 03 Apr 2017)
Nature of business (SIC)
47789 — Other retail sale of new goods in specialised stores (not commercial art galleries and opticians)
Accounts — next due
31 Dec 2026
Accounts — last made up to
28 Mar 2025
Confirmation statement — next due
26 Jun 2027
Confirmation statement — last
12 Jun 2026

What the register says

Facts from the register, with the dates they are filed under. Not a score: what they mean is for you to judge, and every line can be checked against Companies House itself.

Companies House register snapshot, read 02/09/2026.

People with significant control

Beneficial owners holding over 25% of shares, voting rights or the right to appoint directors

Karen Bellairs
significant-influence-or-control
Notified 17/10/2019
Keith Jones
significant-influence-or-control
Notified 17/10/2019
Mr David Alexander Robertson Adams
significant-influence-or-control
Notified 30/06/2016
Mr Dennis Henry Millard
significant-influence-or-control
Notified 30/06/2016
Mr Keith Williams
significant-influence-or-control
Notified 24/07/2018
Mrs Claudia Isobel Arney
significant-influence-or-control
Notified 30/06/2016
Mrs Helen Victoria Jones
significant-influence-or-control
Notified 30/06/2016
Mr Thomas Daniel Singer
significant-influence-or-control
Notified 16/09/2020
Ms Jill Caseberry
significant-influence-or-control
Notified 01/03/2019
Performance Cycling Holdings Limited
ownership-of-shares-75-to-100-percent, voting-rights-75-to-100-percent, right-to-appoint-and-remove-directors
Notified 01/06/2021

Corporate structure

Who controls this company, and who they control in turn

10 controllers Drag to move · scroll to zoom · double-click to expand
Company Person Current control Ended

Connections

Performance Cycling Holdings Limited name only
owns 75–100% of shares · holds 75–100% of votes · can appoint and remove directors Notified 01/06/2021 Controls 2 companies
Karen Bellairs
born 02/1977 · England has significant influence or control Control ended 01/06/2021 Controls 14 companies
Keith Jones
born 07/1964 · United Kingdom has significant influence or control Control ended 01/06/2021 Controls 14 companies
Mr David Alexander Robertson Adams
born 11/1954 · England has significant influence or control Control ended 31/12/2020 Controls 30 companies
Mr Dennis Henry Millard
born 02/1949 · England has significant influence or control Control ended 24/07/2018 Controls 23 companies
Mr Keith Williams
born 05/1956 · England has significant influence or control Control ended 01/06/2021 Controls 25 companies
Mrs Claudia Isobel Arney
born 01/1971 · England has significant influence or control Control ended 01/03/2019 Controls 14 companies
Mrs Helen Victoria Jones
born 09/1958 · England has significant influence or control Control ended 01/06/2021 Controls 27 companies
Mr Thomas Daniel Singer
born 05/1963 · United Kingdom has significant influence or control Control ended 01/06/2021 Controls 29 companies
Ms Jill Caseberry
born 04/1965 · United Kingdom has significant influence or control Control ended 01/06/2021 Controls 27 companies

Change history

Reconstructed from the dated records Companies House publishes

DateChangeWasNow
01/06/2021 Person with significant control ceased Ms Jill Caseberry
01/06/2021 Person with significant control ceased Mr Thomas Daniel Singer
01/06/2021 Person with significant control ceased Mrs Helen Victoria Jones
01/06/2021 Person with significant control ceased Mr Keith Williams
01/06/2021 Person with significant control ceased Keith Jones
01/06/2021 Person with significant control ceased Karen Bellairs
01/06/2021 Person with significant control added Performance Cycling Holdings Limited
31/12/2020 Person with significant control ceased Mr David Alexander Robertson Adams
16/09/2020 Person with significant control added Mr Thomas Daniel Singer
17/10/2019 Person with significant control added Keith Jones
17/10/2019 Person with significant control added Karen Bellairs
01/03/2019 Person with significant control ceased Mrs Claudia Isobel Arney
01/03/2019 Person with significant control added Ms Jill Caseberry
24/07/2018 Person with significant control ceased Mr Dennis Henry Millard
24/07/2018 Person with significant control added Mr Keith Williams
03/04/2017 Registered name changed WHEELIES DIRECT LIMITED PERFORMANCE CYCLING LIMITED
30/06/2016 Person with significant control added Mrs Helen Victoria Jones
30/06/2016 Person with significant control added Mrs Claudia Isobel Arney
30/06/2016 Person with significant control added Mr Dennis Henry Millard
30/06/2016 Person with significant control added Mr David Alexander Robertson Adams

Documents for PERFORMANCE CYCLING LIMITED

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Company extract£1.99

The full registration record as held today — name, number, status, registered office, company type, previous names, officers, PSC and SIC codes, timestamped for your file.

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Financial statements£3.99

Every figure the company’s own accounts state, across each filed period, with year-on-year movement. Most UK companies file small or micro-entity accounts — a balance sheet and a headcount, no turnover or profit.

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Ownership report£3.99

Who controls the company: persons with significant control, the nature of that control, the ownership graph and every other company those controllers hold.

PDF Order

Data protection register

Registered with the Information Commissioner's Office as a data protection fee payer.

Performance Cycling Limited — B98 0DE
Tier 2 · renews 11/07/2027
ICO entry

The ICO publishes no company number, so this is matched on the registered name and confirmed by the postcode. Check the ICO entry before relying on it.

Get this company via API

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Frequently asked questions

What is the company number of PERFORMANCE CYCLING LIMITED?
According to the official registry, the company number of PERFORMANCE CYCLING LIMITED is 03398601.
Where is PERFORMANCE CYCLING LIMITED registered?
The registered office is ICKNIELD STREET DRIVE, WASHFORD WEST, REDDITCH, WORCESTERSHIRE, B98 0DE, ENGLAND.
What is the SIC code of PERFORMANCE CYCLING LIMITED?
The nature of business is recorded under SIC code 47789 — Other retail sale of new goods in specialised stores (not commercial art galleries and opticians).
Who controls PERFORMANCE CYCLING LIMITED?
Karen Bellairs is recorded as a person with significant control, with significant influence or control.
When are the next accounts of PERFORMANCE CYCLING LIMITED due?
The next annual accounts are due by 31 December 2026, and the last accounts were made up to 28 March 2025.

About PERFORMANCE CYCLING LIMITED (03398601)

PERFORMANCE CYCLING LIMITED is a private limited company incorporated on 3 July 1997 and registered in the United Kingdom under company number 03398601. Its registered office is at ICKNIELD STREET DRIVE, WASHFORD WEST, REDDITCH, WORCESTERSHIRE, B98 0DE, ENGLAND. The recorded nature of business is other retail sale of new goods in specialised stores (not commercial art galleries and opticians) (SIC 47789). The company is currently active , with statutory accounts last made up to 28 March 2025. , and the person with significant control is Karen Bellairs. This profile is provided by opendata.bot by Noetikos, aggregating official data from Companies House bulk data , last refreshed 2 September 2026.

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