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Company number
09232381

ASSET INGENUITY HOLDINGS LIMITED

Active
✓ Active company on the official register. Next accounts due 30 September 2026.

Company details

Registered name
ASSET INGENUITY HOLDINGS LIMITED
Company number
09232381
Registered office
11 SOHO STREET, LONDON, W1D 3AD, ENGLAND
Company type
Private Limited Company
Incorporated on
23 September 2014
Status
Active
Age
11 years
Previous names
SIMON MORGAN LIMITED (to 07 Oct 2015)
Nature of business (SIC)
82990 — Other business support service activities n.e.c.
Accounts — next due
30 Sept 2026
Accounts — last made up to
30 Sept 2024
Confirmation statement — next due
01 Apr 2027
Confirmation statement — last
18 Mar 2026

What the register says

Facts from the register, with the dates they are filed under. Not a score: what they mean is for you to judge, and every line can be checked against Companies House itself.

Companies House register snapshot, read 02/09/2026.

People with significant control

Beneficial owners holding over 25% of shares, voting rights or the right to appoint directors

Gordon Brothers Emea Limited
owns 75–100% of shares · holds 75–100% of voting rights · can appoint and remove directors
Notified 18/04/2025
Mr Matthew Earl
holds 25–50% of voting rights
Notified 27/02/2018
Mr Paul Anthony Craig
holds 50–75% of voting rights
Notified 06/04/2016
Mr Simon John Morgan
owns 50–75% of shares · holds 25–50% of voting rights
Notified 06/04/2016

Corporate structure

Who controls this company, and who they control in turn

4 controllers Drag to move · scroll to zoom · double-click to expand
Company Person Current control Ended

Connections

Corporate owner owns 75–100% of shares · holds 75–100% of votes · can appoint and remove directors Notified 18/04/2025 Controls 2 companies
Mr Matthew Earl
born 12/1975 · United Kingdom holds 25–50% of votes Control ended 18/04/2025
Mr Paul Anthony Craig
born 07/1972 · United Kingdom holds 50–75% of votes Control ended 18/04/2025
Mr Simon John Morgan
born 01/1962 · England owns 50–75% of shares · holds 25–50% of votes Control ended 06/05/2022 Controls 11 companies

Change history

Reconstructed from the dated records Companies House publishes

DateChangeWasNow
18/04/2025 Person with significant control ceased Mr Paul Anthony Craig
18/04/2025 Person with significant control ceased Mr Matthew Earl
18/04/2025 Person with significant control added Gordon Brothers Emea Limited
06/05/2022 Person with significant control ceased Mr Simon John Morgan
27/02/2018 Person with significant control added Mr Matthew Earl
06/04/2016 Person with significant control added Mr Simon John Morgan
06/04/2016 Person with significant control added Mr Paul Anthony Craig
07/10/2015 Registered name changed SIMON MORGAN LIMITED ASSET INGENUITY HOLDINGS LIMITED

Documents for ASSET INGENUITY HOLDINGS LIMITED

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Company extract£1.99

The full registration record as held today — name, number, status, registered office, company type, previous names, officers, PSC and SIC codes, timestamped for your file.

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Financial statements£3.99

Every figure the company’s own accounts state, across each filed period, with year-on-year movement. Most UK companies file small or micro-entity accounts — a balance sheet and a headcount, no turnover or profit.

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Ownership report£3.99

Who controls the company: persons with significant control, the nature of that control, the ownership graph and every other company those controllers hold.

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Data protection register

No entry found on the ICO register of fee payers under this name.

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Get this company via API

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Frequently asked questions

What is the company number of ASSET INGENUITY HOLDINGS LIMITED?
According to the official registry, the company number of ASSET INGENUITY HOLDINGS LIMITED is 09232381.
Where is ASSET INGENUITY HOLDINGS LIMITED registered?
The registered office is 11 SOHO STREET, LONDON, W1D 3AD, ENGLAND.
What is the SIC code of ASSET INGENUITY HOLDINGS LIMITED?
The nature of business is recorded under SIC code 82990 — Other business support service activities n.e.c..
Who controls ASSET INGENUITY HOLDINGS LIMITED?
Gordon Brothers Emea Limited is recorded as a person with significant control, and owns 75–100% of shares, holds 75–100% of voting rights, can appoint and remove directors.
When are the next accounts of ASSET INGENUITY HOLDINGS LIMITED due?
The next annual accounts are due by 30 September 2026, and the last accounts were made up to 30 September 2024.

About ASSET INGENUITY HOLDINGS LIMITED (09232381)

ASSET INGENUITY HOLDINGS LIMITED is a private limited company incorporated on 23 September 2014 and registered in the United Kingdom under company number 09232381. Its registered office is at 11 SOHO STREET, LONDON, W1D 3AD, ENGLAND. The recorded nature of business is other business support service activities n.e.c. (SIC 82990). The company is currently active , with statutory accounts last made up to 30 September 2024. , and the person with significant control is Gordon Brothers Emea Limited. This profile is provided by opendata.bot by Noetikos, aggregating official data from Companies House bulk data , last refreshed 2 September 2026.

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