UK trade mark UK00004421777
Low To Zero
Applied for by Brendan McKeon
- Type of mark
- Word
- Filed as
- Individual
- Applied
- 27 July 2026
- Advertised
- 14 August 2026
- Journal
- 2026/033
- Represented by
- The Trademark Helpline
Open to opposition until 14 October 2026
Anyone with grounds has two months from the day a mark is advertised to oppose it. A TM7A notice of threatened opposition, filed inside that window, extends the deadline to 14 November 2026. A deadline that falls on a day the IPO is closed moves to the next day it opens. A mark that is not opposed proceeds to registration.
What it covers
Every mark is filed against one or more of the 45 Nice classes. These are the ones this application names.
- 3 Cosmetics and cleaning — cosmetics and perfumery, essential oils, soaps, non-medicated toiletries and cleaning preparations
- 4 Fuels — industrial oils and greases, lubricants, fuels, candles and wicks
- 5 Pharmaceuticals — pharmaceuticals and veterinary preparations, dietary supplements, plasters, disinfectants and pesticides
- 16 Paper and printed matter — paper and cardboard, printed matter, stationery, books, artists' materials and paper packaging
- 21 Household utensils — household and kitchen utensils, cookware, glassware, porcelain and earthenware, and brushes
- 29 Meat and dairy — meat, fish and poultry, preserved fruit and vegetables, eggs, milk and dairy, and edible oils
- 30 Staple foods — coffee, tea and cocoa, rice and flour, bread, pastry and confectionery, sauces and spices
- 31 Agricultural products — raw agricultural, horticultural and forestry products, live animals, fresh produce, seeds and animal feed
- 32 Beers and soft drinks — beers, mineral waters and other non-alcoholic drinks, fruit juices and syrups
- 33 Alcoholic drinks — alcoholic beverages other than beers, and preparations for making them
- 35 Advertising and business — advertising, business management and administration, office functions, and retail and wholesale services
- 39 Transport — transport, packaging and storage of goods, travel arrangement and the distribution of energy
- 40 Treatment of materials — treatment of materials, custom manufacturing, recycling, printing, and food and drink preservation
A word mark protects the words themselves, in any ordinary typeface — the broadest protection, because it does not depend on how the mark is drawn.
Frequently asked questions
Is Low To Zero a registered trade mark?▾
Not yet on this record. UK00004421777 has been accepted by the UK Intellectual Property Office and advertised in its weekly journal on 14 August 2026, which opens it to opposition. A mark that is not opposed proceeds to registration; one that is opposed may be refused in whole or in part. Check the IPO's own record for the current status.
When is the deadline to oppose Low To Zero?▾
Opposition to UK00004421777 must be filed by 14 October 2026 — two months from the day it was advertised. Filing a TM7A notice of threatened opposition inside that window extends the deadline to 14 November 2026. A deadline falling on a day the IPO is closed moves to the next day it opens. That window is still open.
Who applied for Low To Zero?▾
Brendan McKeon is the applicant named on the application, represented before the IPO by The Trademark Helpline. The applicant is the party that would own the mark if it registers.
What goods and services does Low To Zero cover?▾
UK00004421777 is filed in 13 classes of the Nice classification: class 3 (cosmetics and perfumery, essential oils, soaps, non-medicated toiletries and cleaning preparations), class 4 (industrial oils and greases, lubricants, fuels, candles and wicks), class 5 (pharmaceuticals and veterinary preparations, dietary supplements, plasters, disinfectants and pesticides), class 16 (paper and cardboard, printed matter, stationery, books, artists' materials and paper packaging), class 21 (household and kitchen utensils, cookware, glassware, porcelain and earthenware, and brushes), class 29 (meat, fish and poultry, preserved fruit and vegetables, eggs, milk and dairy, and edible oils), class 30 (coffee, tea and cocoa, rice and flour, bread, pastry and confectionery, sauces and spices), class 31 (raw agricultural, horticultural and forestry products, live animals, fresh produce, seeds and animal feed), class 32 (beers, mineral waters and other non-alcoholic drinks, fruit juices and syrups), class 33 (alcoholic beverages other than beers, and preparations for making them), class 35 (advertising, business management and administration, office functions, and retail and wholesale services), class 39 (transport, packaging and storage of goods, travel arrangement and the distribution of energy), class 40 (treatment of materials, custom manufacturing, recycling, printing, and food and drink preservation). Protection reaches only the classes a mark is filed in, so a similar name in an unrelated class is not necessarily a conflict.
What does "Word" mean on this trade mark?▾
The IPO records UK00004421777 as a word mark. That means it protects the words themselves, in any ordinary typeface — the broadest protection, because it does not depend on how the mark is drawn.
What is the Nice classification?▾
An international scheme of 45 classes — 1 to 34 for goods and 35 to 45 for services — that every trade mark office uses to say what a mark covers. An applicant pays per class, so the classes on an application are a deliberate choice about how wide the protection should be.
About this record
This comes from the trade marks journal the UK Intellectual Property Office publishes every Friday, listing the marks it has accepted that week. It is the journal rather than the full register: a mark advertised here can still be opposed, and the IPO publishes no bulk export of the register itself. Search the journal by wording or by applicant on the trade marks page.