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UK trade mark UK00004422769

THE EGG HUNT IS OVER

Applied for by The Hershey Company

Type of mark
Word
Filed as
Individual
Applied
29 July 2026
Advertised
7 August 2026
Journal
2026/032
Represented by
IPTogether Limited

Open to opposition until 7 October 2026

Anyone with grounds has two months from the day a mark is advertised to oppose it. A TM7A notice of threatened opposition, filed inside that window, extends the deadline to 7 November 2026. A deadline that falls on a day the IPO is closed moves to the next day it opens. A mark that is not opposed proceeds to registration.

What it covers

Every mark is filed against one or more of the 45 Nice classes. These are the ones this application names.

A word mark protects the words themselves, in any ordinary typeface — the broadest protection, because it does not depend on how the mark is drawn.

Other marks applied for by The Hershey Company →

Frequently asked questions

Is THE EGG HUNT IS OVER a registered trade mark?▾
Not yet on this record. UK00004422769 has been accepted by the UK Intellectual Property Office and advertised in its weekly journal on 7 August 2026, which opens it to opposition. A mark that is not opposed proceeds to registration; one that is opposed may be refused in whole or in part. Check the IPO's own record for the current status.
When is the deadline to oppose THE EGG HUNT IS OVER?▾
Opposition to UK00004422769 must be filed by 7 October 2026 — two months from the day it was advertised. Filing a TM7A notice of threatened opposition inside that window extends the deadline to 7 November 2026. A deadline falling on a day the IPO is closed moves to the next day it opens. That window is still open.
Who applied for THE EGG HUNT IS OVER?▾
The Hershey Company is the applicant named on the application, represented before the IPO by IPTogether Limited. The applicant is the party that would own the mark if it registers.
What goods and services does THE EGG HUNT IS OVER cover?▾
UK00004422769 is filed in 3 classes of the Nice classification: class 29 (meat, fish and poultry, preserved fruit and vegetables, eggs, milk and dairy, and edible oils), class 30 (coffee, tea and cocoa, rice and flour, bread, pastry and confectionery, sauces and spices), class 35 (advertising, business management and administration, office functions, and retail and wholesale services). Protection reaches only the classes a mark is filed in, so a similar name in an unrelated class is not necessarily a conflict.
What does "Word" mean on this trade mark?▾
The IPO records UK00004422769 as a word mark. That means it protects the words themselves, in any ordinary typeface — the broadest protection, because it does not depend on how the mark is drawn.
What is the Nice classification?▾
An international scheme of 45 classes — 1 to 34 for goods and 35 to 45 for services — that every trade mark office uses to say what a mark covers. An applicant pays per class, so the classes on an application are a deliberate choice about how wide the protection should be.

About this record

This comes from the trade marks journal the UK Intellectual Property Office publishes every Friday, listing the marks it has accepted that week. It is the journal rather than the full register: a mark advertised here can still be opposed, and the IPO publishes no bulk export of the register itself. Search the journal by wording or by applicant on the trade marks page.