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UK trade mark UK00004428189

TASTE THE JOY OF SLOW

Applied for by Frito-Lay Trading Company GmbH

Type of mark
Word
Filed as
Individual
Applied
10 August 2026
Advertised
21 August 2026
Journal
2026/034
Represented by
D Young & Co LLP

Open to opposition until 21 October 2026

Anyone with grounds has two months from the day a mark is advertised to oppose it. A TM7A notice of threatened opposition, filed inside that window, extends the deadline to 21 November 2026. A deadline that falls on a day the IPO is closed moves to the next day it opens. A mark that is not opposed proceeds to registration.

What it covers

Every mark is filed against one or more of the 45 Nice classes. These are the ones this application names.

A word mark protects the words themselves, in any ordinary typeface — the broadest protection, because it does not depend on how the mark is drawn.

Other marks applied for by Frito-Lay Trading Company GmbH →

Frequently asked questions

Is TASTE THE JOY OF SLOW a registered trade mark?▾
Not yet on this record. UK00004428189 has been accepted by the UK Intellectual Property Office and advertised in its weekly journal on 21 August 2026, which opens it to opposition. A mark that is not opposed proceeds to registration; one that is opposed may be refused in whole or in part. Check the IPO's own record for the current status.
When is the deadline to oppose TASTE THE JOY OF SLOW?▾
Opposition to UK00004428189 must be filed by 21 October 2026 — two months from the day it was advertised. Filing a TM7A notice of threatened opposition inside that window extends the deadline to 21 November 2026. A deadline falling on a day the IPO is closed moves to the next day it opens. That window is still open.
Who applied for TASTE THE JOY OF SLOW?▾
Frito-Lay Trading Company GmbH is the applicant named on the application, represented before the IPO by D Young & Co LLP. The applicant is the party that would own the mark if it registers.
What goods and services does TASTE THE JOY OF SLOW cover?▾
UK00004428189 is filed in 2 classes of the Nice classification: class 29 (meat, fish and poultry, preserved fruit and vegetables, eggs, milk and dairy, and edible oils), class 30 (coffee, tea and cocoa, rice and flour, bread, pastry and confectionery, sauces and spices). Protection reaches only the classes a mark is filed in, so a similar name in an unrelated class is not necessarily a conflict.
What does "Word" mean on this trade mark?▾
The IPO records UK00004428189 as a word mark. That means it protects the words themselves, in any ordinary typeface — the broadest protection, because it does not depend on how the mark is drawn.
What is the Nice classification?▾
An international scheme of 45 classes — 1 to 34 for goods and 35 to 45 for services — that every trade mark office uses to say what a mark covers. An applicant pays per class, so the classes on an application are a deliberate choice about how wide the protection should be.

About this record

This comes from the trade marks journal the UK Intellectual Property Office publishes every Friday, listing the marks it has accepted that week. It is the journal rather than the full register: a mark advertised here can still be opposed, and the IPO publishes no bulk export of the register itself. Search the journal by wording or by applicant on the trade marks page.