ASSURED DIRECT LTD
Company details
- Registered name
- ASSURED DIRECT LTD
- Company number
- 11369627
- Registered office
- 7 BELL YARD, LONDON, WC2A 2JR, ENGLAND · 6,231 other companies at this postcode
- Company type
- Private Limited Company
- Incorporated on
- 18 May 2018
- Status
- Unknown
- Age
- 8 years
- Previous names
- MYCALL LTD (to 17 May 2022) · CTR ASSISTANCE LTD (to 17 May 2022) · AFFINITY SALES AND MARKETING LTD. (to 17 May 2022) · AFFINITY SALES LTD (to 17 May 2022) · WARRANTIES PLUS LIMITED (to 17 May 2022)
- Nature of business (SIC)
- 82990 — Other business support service activities n.e.c.
- Accounts — next due
- 28 Feb 2027
- Accounts — last made up to
- 31 May 2025
- Confirmation statement — next due
- 31 May 2026
- Confirmation statement — last
- 17 May 2025
What the register says
Facts from the register, with the dates they are filed under. Not a score: what they mean is for you to judge, and every line can be checked against Companies House itself.
- The confirmation statement was due on 31 May 2026 (3 months overdue).
- Has traded under 6 names: MYCALL LTD, CTR ASSISTANCE LTD, AFFINITY SALES AND MARKETING LTD., AFFINITY SALES LTD, WARRANTIES PLUS LIMITED.
- 4,653 companies are registered at this address — commonly a formation agent or an accountant rather than an office.
Companies House register snapshot, read 02/09/2026.
People with significant control
Beneficial owners holding over 25% of shares, voting rights or the right to appoint directors
Corporate structure
Who controls this company, and who they control in turn
Connections
Change history
Reconstructed from the dated records Companies House publishes
| Date | Change | Was | Now |
|---|---|---|---|
| 01/07/2022 | Person with significant control added | — | Mrs Jennifer Rogers. |
| 17/05/2022 | Registered name changed | WARRANTIES PLUS LIMITED | AFFINITY SALES LTD |
| 17/05/2022 | Registered name changed | AFFINITY SALES LTD | AFFINITY SALES AND MARKETING LTD. |
| 17/05/2022 | Registered name changed | AFFINITY SALES AND MARKETING LTD. | CTR ASSISTANCE LTD |
| 17/05/2022 | Registered name changed | CTR ASSISTANCE LTD | MYCALL LTD |
| 17/05/2022 | Registered name changed | MYCALL LTD | ASSURED DIRECT LTD |
| 01/03/2021 | Person with significant control ceased | Mrs Jennifer Rogers | — |
| 01/12/2019 | Person with significant control ceased | Alan Michael Prior | — |
| 01/12/2019 | Person with significant control added | — | Mrs Jennifer Rogers |
| 28/02/2019 | Person with significant control ceased | Mrs Jennifer Rogers | — |
| 28/02/2019 | Person with significant control added | — | Alan Michael Prior |
| 18/05/2018 | Person with significant control added | — | Mrs Jennifer Rogers |
Financial highlights
Parsed from the filed statutory accounts (£ thousands, except employees)
| Metric | FY2025 | FY2024 |
|---|---|---|
| Total assets less current liabilities | 3 ▼ 47.4% | 6 |
| Net assets | 23 ▲ 68.3% | 14 |
| Employees (avg) | 1 | 1 |
Documents for ASSURED DIRECT LTD
Need this one company on file? Buy the document on its own — no plan required.
The full registration record as held today — name, number, status, registered office, company type, previous names, officers, PSC and SIC codes, timestamped for your file.
Every figure the company’s own accounts state, across each filed period, with year-on-year movement. Most UK companies file small or micro-entity accounts — a balance sheet and a headcount, no turnover or profit.
Who controls the company: persons with significant control, the nature of that control, the ownership graph and every other company those controllers hold.
Data protection register
No entry found on the ICO register of fee payers under this name.
Not every organisation has to register — some are exempt. An absent entry is a question to ask, not a finding.
Get this company via API
Every field on this page is available as structured JSON behind one endpoint and one API key.
GET /v1/company/gb/11369627
X-Api-Key: $OPENDATA_KEYFrequently asked questions
What is the company number of ASSURED DIRECT LTD?▾
Where is ASSURED DIRECT LTD registered?▾
What is the SIC code of ASSURED DIRECT LTD?▾
Who controls ASSURED DIRECT LTD?▾
When are the next accounts of ASSURED DIRECT LTD due?▾
About ASSURED DIRECT LTD (11369627)
ASSURED DIRECT LTD is a private limited company incorporated on 18 May 2018 and registered in the United Kingdom under company number 11369627. Its registered office is at 7 BELL YARD, LONDON, WC2A 2JR, ENGLAND. The recorded nature of business is other business support service activities n.e.c. (SIC 82990). The company is currently unknown , with statutory accounts last made up to 31 May 2025. , and the person with significant control is Alan Michael Prior. This profile is provided by opendata.bot by Noetikos, aggregating official data from Companies House bulk data , last refreshed 2 September 2026.
Companies at the same registered office
Other business support service activities n.e.c. across UK registers
The same sector and the same company, seen through every register we hold
Explore by sector
Every UK company records what it does as a SIC code — browse the sectors around this one.